This is a tryptych mockup campaign for Grey Poupon that I did for my Art Direction I class. The project required three out of home ads for a specific location in Philadelphia. I chose the Philadelphia Museum of Art, and reimagined famous paintings with Grey Poupon using Adobe Illustrator, Adobe InDesign, and Adobe Photoshop. 

This is a TikTok digital advertising campaign I created for the Young Ones adc 2025 competiton. Heinz's prompt focused on marketing their new jalapeño hot sauce to Gen Z audiences. The brief allowed for a lot of creative and positioning freedom in the creation of this ad. I chose TikTok and a "choose your own adventure" style of navigation for the ad. I both created the static assets and an animated gif for the competion using Adobe Illustrator and Adobe Animate. 

I completed a Marketing Internship position at Collab Space winter of 2024. I was resposible for coordinating with their graphic design team to ensure cohesive visuals and snappy copywriting. I created the graphics and exported them to Collab Spaces's Instagram, LinkedIn, and Website using Figma and the CRM Hootsuite. I also monitored the engagement rate and CTR of the posts.

This magazine ad duo was created for my Advanced Digital Design tool course. I chose a sleek, minimalistic design for the two magazine ads. The advertisements are targeted at directors looking for filming locations in Empire Magazine.

In my Digital Design Tools class, I was tasked with creating a brand identity for a food truck on campus. TreatBus is a conceptual brand for a food truck that sells candy on wheels. The project included making a Brand Guideline, Tri-fold Menu, and Logo for the food truck using Adobe InDesign and Adobe Illustrator. I chose bright colors and Y2K aesthetics for a bus that would appeal to creative students with a sweet tooth.