This is a campaign for PrEP that I did for my portfolio class. The project consisted of redesigning a controversial or dated ad into a modern campaign. I went with the controversial "Prevention is the only cure." campaign.

The original ad aired during the 1980s, at the height of the AIDS crisis in the United States. This period advocated for abstinence; a controversial and unrealistic solution to a deadly virus sweeping the nation. 

I redesigned the ad for a modern solution to the public health crisis: the PrEP pill. I wanted to liven up the dreary imagery of the reaper, and show there is now prevention for this horrible disease. I also wanted to make the campaign young and eyecatching to attract people to the incredibly safe PrEP pill.

This is a campaign for Philadelpia FIGHT that I did for my portfolio class. The project required a comprehensive campaign for a non-profit, and I chose Philadelphia FIGHT, a health services organization providing primary medical and dental care, consumer education, advocacy and research.

I wanted to create an eye-catching, modern campaign that emotionally connects to audiences and encourages donations. The campaign focuses around Philadelphia FIGHT's main ethos: to fight for change in healthcare to underserved communities. 

To do this, I chose archetypical symbols of fighting, like swords, axes, and shields. I transformed them to symbols of outreach, like vaccination needles, microphones, and marginalized community flags.

This is a single cover for Universal Music Group's "2BYG" artist.  The prompt was for a matching cover to their high school themed music video. I created a yearbook style design to compliment the theme.

I completed this during my freelance contract, where I created assets for both external and internal use for UMG.

Multiple iterations were submitted and feedback was integrated from start to finish for the single cover.

These are several social media content pieces I created for Olive Roots Cafe, a local Philadelphia business.

Olive Roots places a strong emphasis on community engagement and local outreach, so much of the content is captured at neighborhood events and community gatherings. In addition to event coverage, I create drink spotlights, promotional content, and instructional videos designed to showcase the café's offerings and encourage new visitors to stop by.

This is a tryptych mockup campaign for Grey Poupon that I did for my Art Direction I class. 

The project required three out of home ads for a specific location in Philadelphia. I chose the Philadelphia Museum of Art, and reimagined famous paintings with Grey Poupon using Adobe Illustrator, Adobe InDesign, and Adobe Photoshop. 

This is a TikTok digital advertising campaign I created for the Young Ones adc 2025 competiton. 

Heinz's prompt focused on marketing their new jalapeño hot sauce to Gen Z audiences. The brief allowed for a lot of creative and positioning freedom in the creation of this ad. I chose TikTok and a "choose your own adventure" style of navigation for the ad.

I created the static assets and an animated gif for the competion using Adobe Illustrator and Adobe Animate. 

I completed a Marketing Internship position at Collab Space winter of 2024. I was resposible for coordinating with their graphic design team to ensure cohesive visuals and snappy copywriting. 

I created the graphics and exported them to Collab Spaces's Instagram, LinkedIn, and Website using Figma and the CRM Hootsuite. I also monitored the engagement rate and CTR of the posts.

In my Digital Design Tools class, I was tasked with creating a guerilla campaign and designing the brand identity for a conceptual streaming service app called "Mosaik" that streams television, movies, and music. 

The project included making an out of home installation that could be activated with augmented reality. I created a fun statue mascot that changed when scanned through a qr code, using the phones camera to bring the mascot to life. 

The mascot was themed around trending music and movie touchpoints, like singer Sabrina Carpenter or the recently released "Wicked 2".